With both The Bloke’s guide to Pregnancy and The Bloke’s guide to Babies featured on Hollyoaks this week, it was interesting to see the instant and measurable effect this had on traffic visitors to my site.
I can’t see the reference resulting in increased sales, because the show’s audience demographic (ages 16-24) aren’t really in my target audience, but for sure the books were noticed, viewers looked up the books on the web, and they found my site. The net result is a large traffic spike almost certainly attributable to the TV appearance.
I was unaware of the placement being publisher led, so I assume it was a decision by the scriptwriter or one of the producers/props staff to help with the storyline – so a big thanks to all at Hollyoaks! My daughter is a big fan, (and she’s the reason I received the screenshots above) and it must have been cool to see “Dad’s books” on the television.