Coupons usually allow a new or an existing customer to benefit by entering a code at the point of purchase. The utilization of this code will modify the customer’s order in someway usually changing one of the following: the price to be paid for the product/service or delivery, upgrading the shipping option, adding a free or discounted additional product, or adding value to the order such as free gift-wrapping.
These coupons can be printed and distributed through print media, handed out in the street as flyers or as part of your promotional literature, quoted on radio adverts or added to Press Releases etc. Or, they can be distributed online by adding the coupon code to a social media post such as your Twitter account or Facebook Fan Page, sent to existing customers in an email marketing blast or even added to the site as a graphic when visitors first hit your homepage.
You can test different coupons, of differing values, at different times of the year to better understand how your existing and new customers react.
Coupons work for service providers too – i.e. offering a discount off the next consultancy or service order, adding extra benefits or add-ons to a package – i.e. book and pay for 12 language lessons and get an extra 3 lessons free with this coupon…